Amsterdam based artist Daniel Mullen has sold over 30 paintings on Saatchi Art in under two years. We discussed his experience of selling work on Saatchi Art and practical tips for selling your own…
I was blown away by Richard Wilson’s “20:50” installation in the basement. On returning to Amsterdam and having forgotten the name of the artist I checked out the Saatchi Gallery website.
Whilst browsing I came across Saatchi Online (Saatchi Art’s former incarnation) – it was split into two areas: one for art students, the other for practicing artists. At that time it wasn’t a platform to sell work but to get your work seen by a larger audience. I dutifully started building a profile and it was very easy to use. Through the years whenever I remembered about it I would upload some work and check out what other artists were up to.
Daniel Mullen – Resurrecting the Monumental
2013. 200 x 200 x 4.6 cm. Oil painting on canvas.
It was only in 2013 that I took the leap to make my paintings available for sale on the platform. Since registering back in 2009 the website had gone through many changes. It was almost impossible to get exposure of your work on the website if none of it was for sale. This was due to how the internal search engine works, and of course the curators at Saatchi Art weren’t going to promote work that wasn’t available for sale.
So I started putting works up for sale – never expecting to sell but just because I wanted my work to show up in search results on the website. Honestly I thought the entire website might sell a few works a month if even that. I couldn’t imagine that people would buy art without ever seeing it in real life. Ohh how wrong I was…
Saatchi Art started promoting my work in 2013 and in the summer of 2014 I sold my first work on the platform. From that point on I started taking it more seriously and began doing some research into how Saatchi Art works and more broadly on how the online art market works.
Daniel Mullen – Subliminal
2014. 100 x 85 x 4.5 cm. Oil painting on canvas.
I came across the Hiscox Report on how the art market is constructed, who has the biggest share and which part of the market is best suited for my work and price range. Here’s the PDF file of the 2014 report (page 8 is of particular interest) the 2015 Report appears less in-depth.
Saatchi Art seemed the best option for selling my work. By 2019 the estimated value of the online art market is a massive $6.3bn it just a matter of finding your part of that market, and getting your share :-)
I have found the service that Saatchi art provides in helping the artist through the process of preparing the work for shipping answering queries, and troubleshooting problems is great. They definitely earn the 30% commission.
Daniel Mullen – Retro-Active
2015. 175 x 190 x 4.6 cm (69″ x 75″). Acrylic on canvas.
Once a painting has been sold the artist gets an e-mail notifying them of the sale, they have to reply to the mail confirming a pickup date, and then the process of packing the work can begin, then along comes another e-mail with the shipping documents which you print out and give to the courier on the agree pick up date, and that’s it, your done.
As buyers haven’t seen the work in real life it’s very important to photograph the work as best you can, with good lighting and preferably on a white background. This will help with adjusting the white balance in Photoshop and getting the best results which are as close as possible to the original work.
Daniel Mullen – Inter Expansion
2015. 110 x 140 x 4.6 cm (43″ x 55″). Acrylic on canvas.
There is an option to sell prints of the original works on Saatchi. Personally I have never made use of this option, I guess just selling the original online is as far as I am willing to go, commercially speaking.
What I find rather frustrating on Saatchi is that it’s not possible to rearrange you artworks within your artwork page, I always work on a series basis, but each series is also ongoing so every so often I add a new work to a series and to my art page but scrolling through my page can almost be a schizophrenic experience. I would really love to be able to organize it all so that as a shopping experience it would flow better and be more cohesive.
Daniel Mullen – Obelisk in Space
2015. 30 x 40 cm (11.8 x 15.7 in). Acrylic on canvas.
Ive recommended Saatchi art to many of my colleagues, and also advised them on how to give yourself the biggest chance of getting noticed. What I have told them is this:
1. Complete as fully as possible the cv area, a short biography, and most importantly, a cut down version of your artist statement. Maybe 5 sentences that encapsulate your theme, interest, and vision.
2. Look through your portfolio and select only the strongest works.
3. Upload your work in chronological order starting with your oldest works
4. For maximum exposure upload no more than two works per week. As hard as it might be to believe, Saatchi art curators really do look at everything that gets uploaded. So if you upload twice a week the’ll see you work frequently over the space of a few moths giving yourself the best chance to be featured in the New This Week Collection a featured collection that’s a great way for collectors to get familiar with your work.
Daniel Mullen – Active Expansion
2015. 120 x 100 x 4.5 cm (47″ x 39″). Acrylic on canvas.
Overall I’m very satisfied with the Saatchi art experience. Before I started selling on Saatchi I wasn’t dissatisfied with it, I just didn’t take it seriously, although I did follow the steps above. There are more than 40,000 artist on the platform is it is hard to get noticed, don’t have expectations about it, just upload you work and do it regularly and who knows…
Thanks once again to Daniel for giving us an insight into selling work on Saatchi Art.